Playing the Long Game – 1966 to 2026

The World Cup officially kicked off this last week – and this year it’s the biggest tournament in history, with 48 countries heading to the US to take a shot at glory.

The last time a home nation lifted the trophy was 30th July 1966, when the average UK house price was just £3,558.

Since then, property prices have never stopped scoring. Rising around 77x, the average UK home now costs £274,930.

The 2026 prize pot is a record-breaking $727 million (£541m) – enough to buy 1,968 average-priced UK homes. Now that’s a result. Could this be the summer it finally comes home?

Source: Dataloft by PriceHubble, Nationwide